Month 1: Foundation, Hype, and Early Traction
Week 1-2: Polish & Prep
- Refine Landing Page: Add video demo, testimonials (even from friends/beta), trust signals, clear CTA.
- Set Up Analytics: GA4, Hotjar, and event tracking for conversions.
- Set Up Email Capture: Simple form (“Get free setups & early indicator access”).
- Referral/Affiliate Program: Set up a simple referral reward (e.g., share for free month/discount).
Week 2-4: “Soft Launch” and Hype
- Twitter/X:
- Post daily threads: chart breakdowns, indicator in action, user stories, trading tips using your tool.
- Comment on big finfluencer threads.
- DM engaged followers for early access/testimonials.
- Reddit:
- “Show and tell” post in r/Daytrading, r/StockMarket, r/Swingtrading (don’t spam—add value!).
- Discord:
- Join active trading groups, DM mods to offer free trials for group reviews, offer value (not hard sell).
- Beta Giveaway:
- Give first 50 users free access for a testimonial/video review.
Influencer Outreach (ongoing)
- Contact 50+ micro-influencers (YouTube/TikTok/Twitter with 5k–50k followers) offering free access, affiliate, or cash for review.
- Find podcasts looking for trading/tech guests.
Month 2: Explode Content & Build Community
Weeks 5–8: Scale Organic, Paid, and Community
- YouTube/TikTok Shorts:
- 2–3 shorts/week: “How I caught this $SPY move,” “Parabolic setups—explained,” etc.
- Use real trade examples, fast edits, and captions.
- Twitter/X Threads:
- Launch a weekly “Parabolic Play of the Week” series using your tool.
- Run a giveaway (“RT/follow to win free access”).
- Reddit Follow-up:
- Update posts with testimonials, success stories, new features, and AMA (“Ask Me Anything”) posts.
Paid Acquisition (test, then double down)
- Twitter Ads:
- Target #fintwit, #daytrading, trading interests. $10–$25/day to start. Optimize for signups, not just clicks.
- Reddit Ads:
- Small budget ($5–10/day) to r/Daytrading, r/StockMarket. Promote your demo post or a value/education post.
- Google Search Ads:
- Target “stock trading indicators,” “best breakout scanner,” etc.
- Retargeting:
- Pixel your site for Facebook/Google retargeting. Remarket to page visitors who didn’t sign up.
Build an Email Funnel
- Weekly newsletter: “This Week’s Parabolic Setups” + educational tips + user stories.
- Nurture new signups with a 5-part onboarding sequence (what it is, how to use, success stories, upgrades).
Month 3: Virality, Scale, and Partnerships
Weeks 9–12: Growth Loops & Partnerships
- Referral Campaign:
- “Invite 2, get 1 month free.” Announce everywhere—email, Discord, Twitter, etc.
- Affiliate Program:
- Recruit power users and influencers with a simple affiliate payout (15–30% recurring or one-time).
- Launch on ProductHunt/Betalist:
- Get featured, ask all users to upvote, ask influencers to support.
- Partnerships:
- Reach out to trading educators, coaches, Discord owners—offer rev share for bulk signups.
- Case Studies:
- Publish 2–3 “How X user made Y% with [indicator]” stories. Share via blog, email, social.
Double Down on What’s Working
- Allocate more ad budget to top-performing channel.
- Repurpose top Twitter content into video and vice versa.
- Survey users for testimonials, proof, and feedback.
Weekly Activity Checklist
ChannelContent/ActionFrequencyTwitter | Threads, chart examples, AMAs | 5-7x/week
Reddit | Value posts, updates, AMAs | 2-3x/week
Discord | Group drop-ins, DMs, Q&A | 3-4x/week
YouTube | Shorts, tutorials, case studies | 2-3x/week
Email | Newsletter, onboarding, referrals | 1-2x/week
Paid Ads | Optimize, split-test, retarget | Ongoing
Influencer | DMs, follow-ups, partnerships | Ongoing
Metrics & Growth Tracking
- Signups by source (weekly)
- Landing page conversion %
- Referral/viral coefficient
- Paid CAC (cost per acquired customer)
- Churn and retention (how many stay active)
If You Get Stuck
- Not enough signups? Post more demos, launch giveaways, and DM more influencers.
- Low conversion? Tweak landing page, add testimonials, lower friction for trial.
- Paid ads not working? Change creative/offers, target new keywords/interests.