3 Month Marketing Strategy

By [email protected] · June 30, 2025
Marketing Strategy Social Media

Month 1: Foundation, Hype, and Early Traction

Week 1-2: Polish & Prep
  • Refine Landing Page: Add video demo, testimonials (even from friends/beta), trust signals, clear CTA.
  • Set Up Analytics: GA4, Hotjar, and event tracking for conversions.
  • Set Up Email Capture: Simple form (“Get free setups & early indicator access”).
  • Referral/Affiliate Program: Set up a simple referral reward (e.g., share for free month/discount).
Week 2-4: “Soft Launch” and Hype
  • Twitter/X:
    • Post daily threads: chart breakdowns, indicator in action, user stories, trading tips using your tool.
    • Comment on big finfluencer threads.
    • DM engaged followers for early access/testimonials.
  • Reddit:
    • “Show and tell” post in r/Daytrading, r/StockMarket, r/Swingtrading (don’t spam—add value!).
  • Discord:
    • Join active trading groups, DM mods to offer free trials for group reviews, offer value (not hard sell).
  • Beta Giveaway:
    • Give first 50 users free access for a testimonial/video review.
Influencer Outreach (ongoing)
  • Contact 50+ micro-influencers (YouTube/TikTok/Twitter with 5k–50k followers) offering free access, affiliate, or cash for review.
  • Find podcasts looking for trading/tech guests.

Month 2: Explode Content & Build Community

Weeks 5–8: Scale Organic, Paid, and Community
  • YouTube/TikTok Shorts:
    • 2–3 shorts/week: “How I caught this $SPY move,” “Parabolic setups—explained,” etc.
    • Use real trade examples, fast edits, and captions.
  • Twitter/X Threads:
    • Launch a weekly “Parabolic Play of the Week” series using your tool.
    • Run a giveaway (“RT/follow to win free access”).
  • Reddit Follow-up:
    • Update posts with testimonials, success stories, new features, and AMA (“Ask Me Anything”) posts.
Paid Acquisition (test, then double down)
  • Twitter Ads:
    • Target #fintwit, #daytrading, trading interests. $10–$25/day to start. Optimize for signups, not just clicks.
  • Reddit Ads:
    • Small budget ($5–10/day) to r/Daytrading, r/StockMarket. Promote your demo post or a value/education post.
  • Google Search Ads:
    • Target “stock trading indicators,” “best breakout scanner,” etc.
  • Retargeting:
    • Pixel your site for Facebook/Google retargeting. Remarket to page visitors who didn’t sign up.
Build an Email Funnel
  • Weekly newsletter: “This Week’s Parabolic Setups” + educational tips + user stories.
  • Nurture new signups with a 5-part onboarding sequence (what it is, how to use, success stories, upgrades).

Month 3: Virality, Scale, and Partnerships

Weeks 9–12: Growth Loops & Partnerships
  • Referral Campaign:
    • “Invite 2, get 1 month free.” Announce everywhere—email, Discord, Twitter, etc.
  • Affiliate Program:
    • Recruit power users and influencers with a simple affiliate payout (15–30% recurring or one-time).
  • Launch on ProductHunt/Betalist:
    • Get featured, ask all users to upvote, ask influencers to support.
  • Partnerships:
    • Reach out to trading educators, coaches, Discord owners—offer rev share for bulk signups.
  • Case Studies:
    • Publish 2–3 “How X user made Y% with [indicator]” stories. Share via blog, email, social.
Double Down on What’s Working
  • Allocate more ad budget to top-performing channel.
  • Repurpose top Twitter content into video and vice versa.
  • Survey users for testimonials, proof, and feedback.
Weekly Activity Checklist
ChannelContent/ActionFrequencyTwitter | Threads, chart examples, AMAs | 5-7x/week
Reddit | Value posts, updates, AMAs | 2-3x/week
Discord | Group drop-ins, DMs, Q&A | 3-4x/week
YouTube | Shorts, tutorials, case studies | 2-3x/week
Email | Newsletter, onboarding, referrals | 1-2x/week
Paid Ads | Optimize, split-test, retarget | Ongoing
Influencer | DMs, follow-ups, partnerships | Ongoing


Metrics & Growth Tracking

  • Signups by source (weekly)
  • Landing page conversion %
  • Referral/viral coefficient
  • Paid CAC (cost per acquired customer)
  • Churn and retention (how many stay active)
If You Get Stuck
  • Not enough signups? Post more demos, launch giveaways, and DM more influencers.
  • Low conversion? Tweak landing page, add testimonials, lower friction for trial.
  • Paid ads not working? Change creative/offers, target new keywords/interests.